Senior Director of Communications & Marketing

GlobalGiving​

Led brand strategies that quintupled annual volume from $40 to $100MM for charitable tech platform. 

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• ​Recruited, built, and led a team of 7 award-winning marketers, exceeding goals and establishing critical functions, including advertising, email marketing, graphic design, and PR. 

• Established brand as leader in crisis response, developing narrative framework and rapid activation model that earned thousands of annual media citations and grew international grant making by 4,000%.

• Launched GlobalGiving's first content marketing strategy with funding from The Bill & Melinda Gates Foundation, growing demand 183%.

• Developed product and lifecycle marketing plans that boosted ROI by as much as 1,600% and served as cross-functional project manager for 5 departments with staff in multiple countries.

Communications Manager

Tahirih Justice Center

Established communications function from scratch at public policy advocacy and legal services non-profit. 

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• Led a full brand and website redesign that grew audiences by triple digits. 

• Envisioned successful $10MM capital fundraising campaign to expand from three to five national offices.

• Helped pass landmark law against child marriage in the United States, mobilizing more than 128,000 petitioners for the law.

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Assistant Director of Student Media

Metropolitan State University of Denver

Coached dozens of aspiring journalists at a busy public university in the heart of downtown Denver. 

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• Launched innovative, revenue-generating programs to fund a student-led newsroom. 

• Conceptualized and delivered ethics and copyediting courses with high 90% satisfaction scores.

• Secured advertising and underwriting support from local businesses, which grew revenue 18%.